About us

LDona Doni Fashion Pvt Ltd is a frontline manufacturer and Industry leader with its product range of premium quality footwear uppers. The entire spectrum of its product line includes Footwear strap uppers, in PU & PVC Grade for Ladies, Gents and Kidswear ; Gents Patta styles, Kids footwear Uppers,, footwear straps Patta & Patti styles, Sandal uppers and straps, weaving style straps and uppers and footwear accessories

About Us
A Quality driven ISO 9001 Company Dona Doni Fashion Pvt Ltd is a well established name in the Footwear Industry vertical with substantive market presence both in the domestic & international level. From its modest beginnings in 1989 of handmade shoe uppers under the inspiration and guiding spirit of its Pioneer Late Shri Ram Singh, the Company under the visionary stewardship of its current Managing Director Shri Shiv Narain has expanded its product basket manifold with innovative & exclusive new offerings. The Company prides itself in setting the highest benchmarks in its niche area of the footwear Industry through its commitment in providing the finest quality products at most affordable prices. Since its inception in 1989 Dona Doni Fashion Pvt Ltd has been servicing leading brands in the footwear Industry in fashioning trendy footwear with emphasis on excellence, durability and dedication to the highest standards of quality and workmanship which has helped us emerge as a leading manufacturer supplier and exporter of a vast product range including footwear uppers and straps, Footwear accessories, embossing belts and belt straps. We have a growth rate of 300% during the years of our operation. We are specialists in Poly Urethane (PU) & Poly vinyl Chloride (PVC) Strap Uppers.

At Dona Doni Fashion Pvt Ltd (Regd.) we are empowered by a world class infrastructure and a highly skilled workforce which enables us to maintain the highest standards of manufacturing excellence by strict adherence to internationally recognized Industry and Quality norms.

Our Product Range
Dona Doni Fashion makes a style statement and creates an instant impression with its distinct and innovative product line that are unmatched by our competitors. Global integration and rising income levels have led to a change in perception of the footwear industry from a basic need based industry to a fashion and style industry. To cater to latest trends the product basket, apart from classic & traditional styles Dona Doni Fashion also offers exclusive styles in Glitter, Beads, Foil, Granular (Robert Chini) Stone finish, Swaroski, TPU and elegant weaving patterns products in the following categories..

• Footwear Strap manufacturers.
• Footwear Upper manufacturers.
• Ladies footwear uppers.
• Ladies footwear straps.
• Gents footwear strap.
• PU Straps.
• PVC Strap.
• Kids footwear straps.
• Kids footwear uppers.
• Footwear Patta and Patti.
• Sandals upper and straps.
• Footwear accessories.
• Weaving straps.
• Weaving strips.

Our Strength
At Dona Doni Fashion Pvt Ltd our commitment to Quality is our biggest strength as evidenced by our ISO 9001 : 2000 CERTIFICATION. We aim at providing products and services that create customer delight in exceeding client requirements and expectations. One of our main USPs is our in-house Design and component selection team which has its own fashion collection drawing inspiration from trending global fashion consciousness. The core to achieving this objective is a well formulated action plan which focuses on continuous innovation & development of our distinct product line. For us Quality means striving for excellence always which is the key to the success of our company from its inception. Our factory premises are equipped with sophisticated Quality control units which strictly monitor every aspect of the manufacturing process right from raw material procurement to final stages of packing. Stringent quality norms are enforced at each stage of production to ensure flawless and guaranteed quality.

At Dona Doni Fashion Pvt Ltd. We are continuously evaluating our processes for improvement in product quality & durability and regularly investing in upgradation of our production technologies & machinery from Japan Taiwan, Korea, China & Italy which helps us stay ahead of the curve in offering state of the art facilities & world class products to our esteemed customers. These include ;

1. Sophisticated manufacturing facilities
2. In house Quality Control & testing lab
3. Dedicated R&D Facilities
4. Warehouse for storing large inventories
5. Global Sales & Distribution Networks
6. A strong and committed workforce with rich experience

Vision & Mission Statement
Our Vision is to be the world’s most reliable and innovative manufacturer in the footwear Industry.
Our Mission is to Supply High Quality footwear products to a worldwide client base while using innovative technologies within an environment of motivated employees focused on continuous improvement, highest business standards, work ethics and corporate citizenship, leading to added value to our customers and sustained return of investment for our stake holders.

Our Global Footprint
Dona Doni Fashion Pvt Ltd has been successful in establishing a global foot print with presence in major Markets of South & South East Asia & select countries of Europe. We are currently dealing globally with over 100 companies both in India, South Korea, China, Japan, Indonesia, Sri Lanka, Bangladesh and England and tie ups with leading footwear brands like Bata group, Liberty group, Action group, Paragon group , Lancer, Lunar, Acqualite to name a select few.

Outlook for Future Growth
Dona Doni Fashion Private Ltd is a fast emerging entrepreneurial enterprise in the rising Indian MSME sector which contributes significantly to the economy. The MSME Sector, (propelled by various initiatives & impetus under the “Make in India” Campaign), is recognized as the driving force of sustainable growth and backbone of employment in the Indian Economy accounting for 45% of manufacturing output and 40% of total exports which translates to 9% of the country’s GDP. India which has been termed as the Sleeping Giant in the global footwear Industry is the 2nd largest producer of footwear in the world after China with gross export earnings of Rs. 180billion in FY’15. . In terms of export growth this sector was 3rd highest in 2013-14 in a product basket of 17 principle commodities. Future trends analysis indicate that Leather and Leather products Industry is amongst the most important and fastest growing sectors in terms of exports potential & gross value addition with a compounded annual growth rate of 20% and consistently high export earning.

With an estimated global population of 7-8 billion, India constitutes a share of approx 15%, which means 1.2 to 1.3 billion feet needs to be covered from heat, cold, injuries, protection etc. Footwear sector is a very significant segment of Leather and Leather products in India. India annually produces 2.1 billion pair of which, 90% are consumed internally while remaining 10% are exported primarily to European nations. In value terms, Indian footwear sector is estimated at Rs. 50,000 crore which includes domestic market of Rs. 32,000 crore and export market of Rs. 18,000 crore with Sandals and Slippers segment close to 10,000 crores and per capita consumption estimated to be 1 pair. India’s annual footwear consumption of 1.9 billion pair is the third largest globally after China and USA and has recorded a healthy growth of 18% pa over the past decade driven by rise in income levels, higher disposable income, growing fashion consciousness, and increasing discretionary spending. With global integration of Indian Industry, rapid change in lifestyle, income growth at bottom of the wealth pyramid, Footwear industry is expected to grow leaps and bounds. With average per capita footwear consumption in India continues at a low 1.66 pair per annum in comparison to the global average consumption of 3 pair per annum there is tremendous scope for growth at a rapid pace. Domestic market trends indicate a growth pattern possibility of anywhere between 8-10 billion pairs consumption considering yearly population growth. Domestically companies into low value footwear continue to report healthy sales growth trend of more than 20% with increasing shift in demand for branded footwear and increasing retail presence in Tier II and III cities. India exports footwear to its main trading partners which include United Kingdom, Germany, USA, Italy and France. The major dominance is of the European continent whose share is almost 65% in India’s total exports. The footwear exports from India have grown at a CAGR of 20% in Indian Rupee (INR ) during the five year period ending March 2015 backed by growing demand from European nations and increasing focus of main importing countries to shift sourcing from China to other low cost producing countries. Exports to USA are also picking up.

We at Dona Doni Fashion Pvt Ltd are fully geared up to meet the challenges of future global demand with projections of penetration in world markets of USA, UK, Germany, Italy, Hongkong, France, Spain & UAE as well as a plethora of opportunities in the huge domestic market in tier ii and tier iii cities specially in the largely untapped Ladies and kids footwear segment.

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